Natalie O'Brien
Copywriter, Journalist, Director, English Editor Asia
Before moving to Hong Kong, Natalie was a full-time journalist for Sky News Australia and New Zealand, working as a producer, writer, reporter and researcher across a number of the channel's highest-rating programs. Natalie has tossed out thousands of press releases, read a few, and turned the useful ones into actual news stories. As the network's entertainment correspondent, Natalie also interviewed many high-profile celebrities, such as Angelina Jolie, Elton John, Sylvester Stallone, Dustin Hoffman, Cameron Diaz, Russell Brand, Keanu Reeves, Matt Damon, Sacha Baron Cohen, Jessica Alba, Will Ferrell and Jerry Seinfeld. Natalie now runs English Editor Asia – a boutique copywriting and editorial agency in Hong Kong. Natalie also founded the press release-writing service http://www.ineedapressrelease.com.
Previously (1):
How to Write a Press Release
Learn how to write press releases that genuinely catch the attention of reporters and the media.