Monica is an experienced marketer and product manager who loves tackling a good dataset to inform business strategy. She began her career at Accenture and then moved on to product management roles at Sony and relentlessGenerator. During her time at Sony, she developed an interest in statistics and data management, completing a masters degree in quantitative research and marketing sciences at Columbia University.
Monica is a graduate of General Assembly's first-ever digital marketing course, which helped her round out her quant skills and dive head-first into a full-time marketing career. She has worked as a digital strategist and account director at Nine Lines, a boutique marketing agency, and she now works independently with startups and companies in New York and LA. In her free time, Monica follows the underground performing arts scene in New York and sometimes sneaks in as a performer of hip hop and contemporary dance.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Online Campaign Management
Learn how to set up, manage and measure your online marketing campaign using a free tools such as Google Analytics, URL builder, and bit.ly.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Teaching at General Assembly
General Assembly is hosting an instructor panel for prospective instructors and those who’d like to learn more about teaching opportunities.
Techfest Club: Beyond The 5 Whys of Product Management
Techfest Club is a meetup for women in tech. It's a dose of tech innovation, inspiration and information all before 10am.