Blogging for Business – How to Extract Value
Always wanted to start a blog, or have one that needs direction? This class will provide you with a toolkit to create, maintain, promote, and drive traffic to your site.
New York City
Mike Raffensperger is the Vice President of Strategy and Creative Development for Magnet Media, a leading digital production studio and marketing services firm. He has directed online campaigns for dozens of top-tier media and technology companies, including Apple, Microsoft, Adobe, Google, ABC, NBC, Showtime and DreamWorks Animation. Raffensperger is also a Fellow with the Punch Sulzberger Media Executive Residency Program at Columbia University’s Graduate School of Journalism and holds an undergraduate degree in Business Administration from Messiah College.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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