Marieke van der Poel
Partner & Applied Trend Forecaster, flux21:group
Marieke is an applied trend forecaster. Her experience ranges from fashion editing in Europe, leading magazine and photo shoot concepts from Milan to the Netherlands, to long standing roles within major international trend forecasting agencies Peclers Paris and ESP Trend Labs in the US. She is the CCO and founder of trend forecasting agency Proef, which brings tailored and project specific analysis, translating long term consumer trends to actionable brand strategy and product development direction for market leading multi-nationals.
Using Trends and Creating Brands for Start-ups
Using case studies and hands-on exercises, understand the trends affecting your space, identify your key customers, and craft a brand story that creates lasting connections.