Magda Griffiths is an intrapreneurial product manager who has spent over 15 years crafting cross-platform digital experiences. She is the Senior Product Manager at eBay Classifieds Group leading products that connect customers and brands on Gumtree using data, design, messaging and forms of AI technology.
With a background in design, marketing and publishing, she’s passionate about challenging individuals and corporations to bring great products to life. Her entrepreneurial spirit has lead her to work within innovation teams at Gumtree, News Corp, Ninemsn and FPC Magazines where she’s applied design thinking and lean/agile principles to product development.
A champion of product management and a mentor to startups, Magda was named one of Australia’s Leading Women in Product Management. She is a popular speaker on stages around Australia including Vivid Festival, AI for Enterprise, Web Directions and Women in Tech Conference. Her keynote speaking topics include idea validation, how to inject AI into your product strategy and personal branding.
An interesting fact about Magda … She’s interviewed Buzz Aldrin in New York and spoke to Hugh Jackman about robots; the content was produced for msn.
In recognition of her exemplary service in the classroom, Magda has been selected as a member of General Assembly's Distinguished Faculty program.
Days of Note: Design Thinking 101
Get to know your customer. In this session, discover how to flex your empathy muscles to create proto-personas of your customers and their problems.
Days of Note: Success in The Digital Age
Explore key trends in the digital landscape and evaluate the challenge and opportunities these trends pose to a potential side hustle.
In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.
Intro to Product Management
Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.
Free Class: Getting Started in Product Management
This class introduces you to the key Product Management concepts: analysing the market, fleshing out your idea, identifying risks, and validating assumptions.
Product Management 101
This class will expose you to all the basic elements/responsibilities of performing the role of a product manager within a digital company.
Digital Essentials: Two-Day Up-Skill Bootcamp
Digital Essentials Bootcamp is a two-day intensive program designed to provide an applicable overview of the core skillsets required in todays Digital Age.
SheStarts x GA: Making a Dent in the Universe
Join SheStarts & GA for our second workshop as part of the series The Art of the Possible. Empowering you to start your business in 2019.
Introduction to Product Management Workshop
Plan, build and manage a product that's desirable and viable. Evaluate feasibility, determine which features are essential, and work with the development team for product success.
KPMG & GA Presents: Product Management 101
This workshop introduces you to the key Product Management concepts: analysing the market, fleshing out your idea, identifying risks, and validating assumptions.
Agile and Scrum Bootcamp
Everyone from developers to business execs are expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas.
Introduction to Project Management
This class will focus on the basics of project management for beginners; whether your currently a project manager or you’re looking to make a career transition.
Innovation Masterclass: Launching & Scaling Startups with Brickx + GA
Brickx and General Assembly have teamed up to host an innovation masterclass on the sharing economy and disruption of traditional industries.
Machines with Brains
Join us for a discussion exploring one of technology's most complex new frontiers.
Days of Note: Success in The Digital Age | Online Livestream
In this livestream, explore key trends in the digital landscape and evaluate the challenge and opportunities these trends pose to a potential side hustle.
Days of Note: Design Thinking 101 | Online Livestream
Start your side hustle by flexing your empathy muscles to create potential customer personas