Lydia Yao

Lydia Yao has developed pricing strategies for companies both big and small. She previously worked at The Boston Consulting Group, where she set and implemented strategic pricing initiatives for Fortune 500 companies, in addition to building The Boston Consulting Group’s internal pricing practice. She’s also worked on pricing strategies for Seamless.com as part of their strategic development team. She holds a B.S. in Economics from Duke University.

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Introduction to Pricing Strategy

Learn how to set a price for your new product or service using customer-based pricing as well as other common pricing strategies.

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