Kerry is enso's Head of Insights. Her role is to ground enso's work in human and cultural truths. For the past decade, her passion has been to bring the discipline and power of commercial brand strategy to better the world. This work has included campaigns to bolster Youth Civic Engagement for the League of Women Voters and Public Library Advocacy for The Gates Foundation at Leo Burnett in Chicago, environmental behavior change for Procter and Gamble at StrawberryFrog in NYC, and energy conservation for the State of New York at GMMB in Washington DC. In her 16 years as a strategic planner, she is most proud of her strategic work re-positioning Kotex as the young women's empowerment brand U by Kotex.