Kelley is the co-creator of the Paige & Paxton PK-2 STEM curriculum. While working for signature companies such as American Express and JPMorgan Chase, Kelley led nationally recognized STEM pipeline programs for girls and youth of color as one of the founding team members of the New York Chapter of Black Girls Code. She was also a lead member of the planning team for #YesWeCode youth hackathons, designed to expose middle and high school students to opportunities in computer science. She realized the need to start STEM awareness and proficiency earlier in the funnel. In 2014, she resigned her Assistant Vice President position at JPMorgan Chase to focus on Paige & Paxton. In addition to her role at JP Morgan Chase, Kelley has years of experience in financial services and digital marketing at Fortune 500 companies such as Walgreen Co., Discover Financial Services, and American Express.
When Kelley is not working on Paige & Paxton, you can find her experimenting with recipes. Kelley is also an avid storyteller and has presented for 1871, New York University, Social Media Week, Internet Week and at the Chicago Moth.
Kelley has been named “Crain’s Chicago Business 20 in their 20s,” received the “Power 30 Under 30™ award presented by Porsche in the business category and received the “Chicago Scholars 35 under 35 Young Leaders Making an Impact” award. Kelley has a Bachelor of Business Administration in Marketing from Howard University in Washington, D.C.
Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy
Learn how to avoid vanity measurements like followers and impressions, discover the elements of sustainable social media marketing.
Rules of Engagement: Moving Consumers from Awareness to Advocacy
Find out how to set up a social marketing strategy that guides users from just merely being aware of your brand to becoming true advocates.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Social Beyond Facebook
While so much focus is placed on Facebook when incorporating social into your digital marketing strategy, there are other players in the field and more emerging everyday.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Digital Marketing Bootcamp
Create an end to end digital marketing campaign using the latest marketing techniques to promote your business or service and drives measureable results.
Picture This: Instagram for Business
Learn the basics of social media's fastest growing mobile application.
Intro to SEO
Get a practical introduction to SEO and find out how you can implement it into your business.
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
Introduction to Digital Marketing
This class will introduce you to the digital marketing landscape including an overview of available marketing platforms and tactics for tracking and optimizing campaigns.
Break Into Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Join us for a full day of talks, panels, and networking featuring innovative thinkers in the education space.
Digital Marketing Happy Hour
Join us for a happy hour with Digital Marketing alumni, instructors and other prospective students.