Katie Jeanes is a senior digital marketer who specializes in paid media and marketing analytics. She leads the digital arm of Pinstripe Media, an Australian media company with a dedicated focus on small business, startups and personal finance that engages more than 2 million monthly users across its brands and media platforms.
Katie has spent the bulk of her career in tech, managing marketing operations at STAT Search Analytics and launching RED Academy, where she opened technology schools in Vancouver and Toronto, Canada. She also founded two of her own startups in digital media and fashion tech, and worked with the Mindset Social Innovation Foundation to add 'access to affordable medicine' to the UN’s 2015 Sustainable Development Goals.
Born and raised in Vancouver, Canada, she loves maple syrup, poutine, and ice hockey.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Get Started in Digital Marketing: A Free Class
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.