Johanna Scott is the Community Manager for Betterment. Previously working on award winning PR and Social Media campaigns for clients in the lifestyle consumer category, she loves the satisfaction that comes from working at a startup. Johanna heads up Betterment’s content creation and promotion, community engagement, and PR outreach to generate groundswell and media attention, drive site traffic, user acquisition, and shape the voice of the Betterment brand.
User Acquisition Marketing Bootcamp
Get an overview of key terminology, concepts, and approaches to more efficiently grow your userbase.