JB started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui. An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency. In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing. JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board. A Philadelphia native, he currently lives in Vinegar Hill with his wife, his dog Brodie, and a vintage BMW motorcycle.
Branding Bootcamp: Think like a Brand, Act like a Startup
Branding can make or break the success of a startup. Gain an in-depth overview of the branding process from start to finish to get ahead.