Jay Oatway, working as both a tech-journalist and digital strategist in Hong Kong since 1997, has become a global leader in social media reach and influence--ranked #22 on the Forbes Top 50 Social Media Power Influencers 2012. He is the author of the book, Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader. With more than 100,000 followers worldwide, along with close ties to social media’s most influential thought-leaders, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. Jay now provides executive social media training on how to share the narrative of business, how to grow deep communities of repeat business, and how to cultivate the online influence required to be a business leader of tomorrow. He is also co-founder of HKSocial, Hong Kong’s first society of social business best practices.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Info Session - Digital Marketing
Digital Marketing drives a company’s bottom line by using cutting-edge techniques and platforms to showcase products and acquire customers. Learn how you can to do the same.
Do you want to learn more about General Assembly's upcoming courses and what it's like to be a GA student? Join our instructors, students, alumni and staff for an open house.
Digital Marketing: Info Session
Are you curious about General Assembly’s upcoming Digital Marketing Course? Come hear from the instructor and GA alumni and figure out if this course is a fit for you.
Digital Marketing Masterclass
In this 2-week morning bootcamp, students will learn how to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Sassy x GA Social Mixer
General Assembly partners up with Sassy Hong Kong, presenting you our monthly social mixer.
Channel King in a week: Channel Marketing Bootcamp
In this Bootcamp you’ll be discovering how to use the different available channels to your brands’ advantage. Apply all you learn immediately to your own situation!
Make Your Social Media Content Pop: Free Lunchtime Class
Join us for a free lunchtime class on creating shareable social media content, what kind of content to post on each platform & how to maximise engagement.
Plug In: Digital Trends in 2015
From technology trends that impact analytic decisions to evolving consumer behaviours that impact business models, plug in to topics & trends you need to know in 2015.