Jason Bornstein is a Marketing Manager at Bonobos, an e-commerce men’s apparel brand known for fit, style, and service. He manages the company’s demand plan, which tracks key metrics across marketing channels and forecasts a path to the company’s top line revenue goal. Insights from the demand plan inform time and budget allocation and enumerate how expectations were exceeded, hit or missed. Prior to owning the demand plan, Jason oversaw the strategy and performance of acquisition marketing channels, such as Facebook, referral, paid search, SEO, remarketing, catalog, podcasts, and email. He graduated Magna Cum Laude from Northwestern University with a Bachelor of Arts in Communication Studies and Business Institutions.
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