Jason Bornstein is a Marketing Manager at Bonobos, an e-commerce men’s apparel brand known for fit, style, and service. He manages the company’s demand plan, which tracks key metrics across marketing channels and forecasts a path to the company’s top line revenue goal. Insights from the demand plan inform time and budget allocation and enumerate how expectations were exceeded, hit or missed. Prior to owning the demand plan, Jason oversaw the strategy and performance of acquisition marketing channels, such as Facebook, referral, paid search, SEO, remarketing, catalog, podcasts, and email. He graduated Magna Cum Laude from Northwestern University with a Bachelor of Arts in Communication Studies and Business Institutions.
Marketing Attribution: Putting the Numbers Behind Your Narrative
In this class you’ll learn the basics of attribution and find out how to choose and out-of-the-box attribution model for your business.
Get Social: GA Social Marketing Summit
Join us for a full day of examining social marketing through keynotes, panels, and case studies.
Ins and Outs of Facebook Advertising
This class will provide you with detailed demonstrations on how you can set up, track, and evaluate your own Facebook ads.