Jamie Engel is a founder and co-director of Alchemy Funhouse, where he runs workshops and does consulting for creatives and business owners to develop their brands and their marketing strategies. He also teaches branding and marketing theory, multi-platform branding, storytelling and interactive technology at Billy Blue College of Design in North Sydney. His background includes 15 years in film and television as a 3D animator doing special effects for numerous motion pictures including Contact, Mars Attacks, Starship Troopers. He has also written 6 feature film scripts including a Trilogy that is currently in development as an interactive graphic novel for iPad.
Developing your Brand Story
In order to to encourage people to remember your brand you have to create a compelling narrative around your product.