Guillermo Ginesta is a savvy management consultant that focuses on Digital Marketing & Strategy. His work ranges from e-commerce, strategy, digital marketing and growth, working closely with an array of companies like early stage start-ups, multinational corporations such as Speedo, Lacoste, INFINITI Motors, Oregon Scientific, startups like masblu, Zyppos and not-for- profit organisations like AARAMBH India and the Chilean Chamber of Commerce.
Guillermo spends the majority of his time working with organisations to help them develop and implement strategies to ensure they can reach their full potential, provide maximum value, better understand their customers in order to achieve sustainable growth, through data, analytics and digital solutions.
With 10 years’ experience in Digital Marketing, Strategy and User Experience, he’s worked with a number of startups as an advisor/consultant and with multinationals as ‘Entrepreneur in Residence’, pushing innovation and driving digital strategies, creating their eCommerce solutions, Digital Marketing strategies with a view at increasing revenue, brand awareness and customer engagement.
Guillermo also started Zyppos.com, one of the ‘Top Startups to watch in 2015’ according to Hong Kong Business Magazine and USA Today. He currently works in scaling the Infiniti Motors LAB Accelerator globally and working closely with the founders in the programme.
He is originally from Chile, but life has taken him to Brazil, United Kingdom and for the last 15 years, Hong Kong which he calls home. He holds a Bachelors’ degree (BSc) in Management (Hons) and a Masters’ (MSc) in Marketing and Strategy from The Warwick Business School at the University of Warwick.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.