Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Online Campaign Management
Learn how to set up, manage and measure your online marketing campaign using a free tools such as Google Analytics, URL builder, and bit.ly.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
AdWords Bootcamp: Get Certified by Google
This bootcamp will prepare you to be Google certified in AdWords by covering all necessary material to pass the search certification exams.
Info Session - Digital Marketing
Digital Marketing drives a company’s bottom line by using cutting-edge techniques and platforms to showcase products and acquire customers. Learn how you can to do the same.
Relationship Building: Social Selling Workshop
Learn how to use social media outlets like LinkedIn and Twitter to increase sales and create new business opportunities.
Ins and Outs of Facebook Advertising
This class will provide you with detailed demonstrations on how you can set up, track, and evaluate your own Facebook ads.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.