Digital Advertising: Introduction to Yield and Ad Optimization
Gain an understanding of ad serving, as well as the essential concept of yield optimization and how to apply it to your website.
12 Times
New York City
Emry is the Director of Advertising at StudyBreak Media. Their operation began as a single website (EasyBib.com) with a single ad operations employee earning less than $30,000 annually in ad revenue. Today, SBM represents the largest 100% student audience online and their properties (currently seven in total) reach over 85% of students online with projected annual net revenue over $6,000,000. Emry’s team at SBM specializes in custom ad operations and yield management, which simply put means maximizing the value of a website’s inventory through display advertising.
Joining Emry in presenting will be Emily Cummings, Kristina Dzenis, and Samuel Youn, Account Managers at StudyBreak Media.
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