Emry is the Director of Advertising at StudyBreak Media. Their operation began as a single website (EasyBib.com) with a single ad operations employee earning less than $30,000 annually in ad revenue. Today, SBM represents the largest 100% student audience online and their properties (currently seven in total) reach over 85% of students online with projected annual net revenue over $6,000,000. Emry’s team at SBM specializes in custom ad operations and yield management, which simply put means maximizing the value of a website’s inventory through display advertising.
Joining Emry in presenting will be Emily Cummings, Kristina Dzenis, and Samuel Youn, Account Managers at StudyBreak Media.
Digital Advertising: Introduction to Yield and Ad Optimization
Gain an understanding of ad serving, as well as the essential concept of yield optimization and how to apply it to your website.