Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple launches. She started her career at D'Arcy, followed by Saatchi & Saatchi and JWT. Her years as a Strategist, combined with an entrepreneurial spirit, inspired her to form Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily graduated Magna Cum Laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she and her dog Sprout currently live in Boerum Hill.
Branding Bootcamp: Think like a Brand, Act like a Startup
Branding can make or break the success of a startup. Gain an in-depth overview of the branding process from start to finish to get ahead.
Building Brands People Love with Emily Heyward
Join GA and Emily Heyward as we chat through the building blocks of creating a brand that people will fall in love with from the very beginning.