Dan Goodswen is a Staff Writer at BuzzFeed UK, where he creates high-quality original content covering books, photography, art, design, films, social trends and social media. Dan is also the Founder & Editor of book recommendation blog Go Book Yourself. Prior to BuzzFeed, he was Head of Content at social media agency We Are Social. He has also worked at Total Film, as Digital Production Editor, and as a Staff Writer at Empire magazine. He is a graduate of the University of Leeds and earned his BA Hons in Creative Writing.
Using Content Marketing to Engage and Retain Users
Content gives organizations the ability to differentiate from competitors, position the brand and its executives as thought leaders as well as acquire and retail users.
Getting the Most out of Facebook Marketing
Facebook should never be underestimated. Whether you need to fine tune your skills or keep up with Facebook’s ever changing algorithm, you will need to ensure stay on top of it.
Getting the Most Out of Twitter Marketing
All you ever wanted to know about marketing your brand on Twitter: from creating a content strategy, to growing followers, using promoted tweets, media outreach & measuring success
Social Media and Content Marketing
This class will provide strategy and guidelines on how to use social media to increase sales, and generate leads and referrals
Fundamentals of Content Marketing
Content marketing is now an essential element of the digital marketing mix
Social Media Marketing Bootcamp
Are you effectively tapping into social media for your business? This one day workshop teaches you how to create, execute, measure and optimise you social media marketing strategy.
Social Media Strategy Workshop
This half day social media workshop will take students through the best ways to utilise social media through an actionable strategy.