Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Kendall Square, Cambridge. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Search Engine Optimization
Search engine optimization (SEO) is the process of attracting free traffic to your website from search engines. This class focuses on strategies to increase search engine traffic.
Content Marketing Playbook
Addressing the basics of content marketing, this class will equip students with actionable content marketing “plays” they can borrow for their own campaigns.
Intro to Digital Marketing: Key Concepts & Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Getting Started with Google Adwords at the Boston Public Library
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with AdWords.
Intro to Content Marketing at the Boston Public Library
Content marketing is now an essential element of the digital marketing mix. In this class, you’ll get an overview of content marketing, and how to utilize it effectively.
Learn how to build and leverage influencer relationships to promote your product or service.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Intro to the Cambridge Startup Community
Get the the inside scoop on key events/meetups to attend, people, companies, VCs, blogs, incubators, programs, hot issues, and more.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Analytics & E-Commerce: Understanding the Data
Join us for a panel discussion with e-commerce experts to help demystify all the elements it takes to run a successful e-commerce business and how data plays a role
Tech, Beans & the Brains Behind Seattle's Coffee Business
GA & the Seattle coffee industry bring you free coffee & education; drop by for a cup of joe and stick around for a discussion focused on technology, design, and business.
Mastering Google Ads: 1-Day Bootcamp
Google Ads is a powerful tool for digital businesses. These classes will help you understand how to use it as a positive tool for growth.
Search Marketing Project Night
Compare notes on your search marketing campaigns with other marketers and seasoned experts. Experienced marketers AND novices welcome.