Dale Bertrand runs Chimaera Labs, a digital marketing agency in Kendall Square, Cambridge. He has over a decade of search marketing experience. In his current role, Dale oversees projects involving organic SEO, AdWords and lead generation. His clients are primarily venture-backed startups, including several TechStars Boston companies. Prior to founding Chimaera Labs, Dale started two online lead generation businesses providing search engine based customer acquisition services to clients in the wedding, corporate events and education industries. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Search Engine Optimization
Search engine optimization (SEO) is the process of attracting free traffic to your website from search engines. This class focuses on strategies to increase search engine traffic.
Content Marketing Playbook
Addressing the basics of content marketing, this class will equip students with actionable content marketing “plays” they can borrow for their own campaigns.
Intro to Digital Marketing: Key Concepts & Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Tech, Beans & the Brains Behind Seattle's Coffee Business
GA & the Seattle coffee industry bring you free coffee & education; drop by for a cup of joe and stick around for a discussion focused on technology, design, and business.
Getting Started with Google Adwords at the Boston Public Library
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with AdWords.
Intro to Content Marketing at the Boston Public Library
Content marketing is now an essential element of the digital marketing mix. In this class, you’ll get an overview of content marketing, and how to utilize it effectively.
Learn how to build and leverage influencer relationships to promote your product or service.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Search Marketing Project Night
Compare notes on your search marketing campaigns with other marketers and seasoned experts. Experienced marketers AND novices welcome.