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Dale Bertrand

President & Founder, Fire&Spark

Boston

Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Kendall Square, Cambridge. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.

Previously (48):

Intro to Google Ads

Intro to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

19 Times

Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is the process of attracting free traffic to your website from search engines. This class focuses on strategies to increase search engine traffic.

12 Times

Content Marketing Playbook

Content Marketing Playbook

Addressing the basics of content marketing, this class will equip students with actionable content marketing “plays” they can borrow for their own campaigns.

4 Times

Intro to Digital Marketing: Key Concepts & Metrics

Intro to Digital Marketing: Key Concepts & Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

2 Times

Getting Started with Google Adwords at the Boston Public Library

Getting Started with Google Adwords at the Boston Public Library

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with AdWords.

Intro to Content Marketing at the Boston Public Library

Intro to Content Marketing at the Boston Public Library

Content marketing is now an essential element of the digital marketing mix. In this class, you’ll get an overview of content marketing, and how to utilize it effectively.

Influencer Marketing

Influencer Marketing

Learn how to build and leverage influencer relationships to promote your product or service.

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

Intro to the Cambridge Startup Community

Intro to the Cambridge Startup Community

Get the the inside scoop on key events/meetups to attend, people, companies, VCs, blogs, incubators, programs, hot issues, and more.

Tech, Beans & the Brains Behind Seattle's Coffee Business

Tech, Beans & the Brains Behind Seattle's Coffee Business

GA & the Seattle coffee industry bring you free coffee & education; drop by for a cup of joe and stick around for a discussion focused on technology, design, and business.

Google Ads Bootcamp

Google Ads Bootcamp

Google Ads is a powerful tool for digital businesses. These classes will help you understand how to use it as a positive tool for growth.

Search Marketing Project Night

Search Marketing Project Night

Compare notes on your search marketing campaigns with other marketers and seasoned experts. Experienced marketers AND novices welcome.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More