Conan Ng is the Head of Analytics for iProspect APAC, subsidiary of Dentsu Aegis Network. In this role, his team manages the media performance dashboards for many regional clients, and providing interesting analytics insights to clients. Prior to this, Conan was Head of Business Intelligence for Groupon APAC, where he managed complex revenue optimization reports, streamlined revenue & category reports for regional & local managers.
Data Analytics - Let's Break it Down
An introductory overview of what data analytics is all about — what kinds of questions it answers, how different fields can benefit from it, and what tools are used.