Clarence Chew was most recently Chief Marketing Officer (Singapore) at international conglomerate Decathlon S.A. He led Decathlon’s entry into the Southeast Asian e-commerce market in 2013, the Australian market in 2014, the conceptualization and creation of Decathlon’s first omnichannel retail concept in Singapore in 2015, the launch of Decathlon's Southeast Asia Flagship Store in Singapore in January 2016, as well as the launch of Decathlon’s first Mall-Concept Store in Singapore in May 2016, all of which have seen tremendous growth results.
He is a recognised leader in the fields of omni-channel retail and digital customer experience. From an early career in the cut-throat world of apparel merchandising through to creating and driving Decathlon's global omni-channel strategy, he has experience of the management of the complete retail supply chain.
A highly-sought-after speaker, he delivers keynotes and workshops at conferences such as those organised by Forrester, Forbes, Accenture, Google, Millennial 20/20, ClickZ Asia and Ogilvy & Mather. His upcoming engagements include keynotes at Retail Future 2017 by Capitaland and CIO Conference SG.
Introduction to Growth Hacking
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation?