Christina Vuleta is a Managing Director at Perks Consulting where she advises on the convergence of startup methodology and brand strategy. She is passionate about turning insights into ideas that leverage the forces changing the marketplace for increased customer relevance and market traction. Christina honed her commercial acumen consulting for an innovation company on projects in the technology and luxury space and has a rich background working with CPG companies such as Procter & Gamble, Johnson & Johnson and Kimberly Clark. She has spoken at SXSW Interactive, Social Media Week and runs a mentoring program for young entrepreneurs. You can find her writing at Women 2.0, The Huffington Post and The Daily Muse.