Chris Bechtel, Principal and Chief Marketing Officer, Blue Deer LLC. Chris brings nearly 20 years of marketing expertise, specializing in “top of the funnel” including demand generation, user acquisition, marketing automation, pipeline optimization, content marketing, and Sales2.0 technologies. Chris brings extensive start up experience in B2B, internet and SaaS technologies working with start-ups, growth stage organizations and brands to maximize the results of their digital marketing, PR and revenue generation activities through the use of content and technology. He has worked with dozens of leading organizations including, ACS (a Xerox company), City National Bank, Target Corporation, Trend Micro, and Yahoo! as well as numerous startups including, AnyMeeting, Ebyline, Equities.com, iPR Software, MobileVaults, MyMusaic and many others attract and convert new customers and accelerate revenue and customer growth. He lectures freque ntly at Cal State University Northridge, Loyola Marymount University and UCLA on digital PR and inbound marketing.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Build Your Own Growth Engine
This engaging 2 hour class will provide you with a clear roadmap and a set of systematic processes to prepare, attract, convert and accelerate growth within your organization.