Carla Fernandez is Director of Brand and Culture at Enso. Prior to helping start Enso, Carla worked with GOOD/Corps to develop and implement social impact initiatives with companies such as Pepsi, MasterCard, and Google. Carla was formerly a Career Program Fellow at Net Impact, where she assisted in the development of platforms and events to match-make social-change oriented professionals and recruiters. Carla was a Reynold's Scholar at NYU's Gallatin School of Individualized Study, where she concentrated in Social Entrepreneurship — exploring the social and environmental impacts and opportunities of commerce. While in university, Carla helped develop living wage standards for fair-trade artisans with the World of Good Development Organization, assisted Women's World Banking with fundraising and event planning, co-managed the ABC Home & Planet Foundation, and researched the emerging trend of conscious consumerism in China with ?WhatIf! Innovation Company, Shanghai.