Alan Stuart is the founder and creative director of One Long House. After working for years in publishing (Wired, The New Yorker) he went into advertising... but not just any type of advertising. Alan was a senior art director at Green Team, the world’s first socially and environmentally conscious ad agency. After helping big brands like Johnson & Johnson, Environmental Defense, and Scotland Tourism find ways to do the right thing, the economy tanked. He (and a bunch of other creatives) were back to freelancing. But freelancing had many limitations and zero credibility, so they formed One Long House, a creative cooperative.
How to Start Your Own Creative Agency (with zero overhead)
Contrary to popular belief, opening a small studio/agency/shop doesn't take a bunch of money. In fact, there are a ton of advantages to starting and scaling your creative team in a