Alan Gleeson is a digital marketing specialist. He is Head of Sales and Marketing at Keelvar a VC backed B2B startup offering clever procurement software. He was formerly Managing Director of Palo Alto Software Ltd, creators of LivePlan.com (a SaaS business planning application) and Business Plan Pro. He holds an MBA from Oxford University and an MSc from University College, Cork, Ireland. You can follow him on Twitter @alangleeson.
Introduction to the Lean Startup Methodology
This class will cover some of the key steps to take when building your business, combining long-standing principles with newer methods, such as the Lean Startup approach.
Marketing Software as a Service
Learn what KPIs to focus on, how to reduce churn, what your pricing strategy should be, and what the most effective marketing approach to take is.