Yelp for Businesses | Online

About this class

Yelp can be a polarizing topic for business owners. A blessing or a curse, it will make or break your business’ reputation, and it can be tough to figure out how to incorporate building a presence on Yelp to your marketing plans.

This workshop will explore the best practices for getting the most out of the feedback shared about your business on Yelp.com by giving you a better understanding of the functions of the site, advice on how to respond to feedback, as well as an exploration of the psychology and demographics of people who take the time to write about their lunch.

Takeaways

• Who writes Yelp reviews, and what rules govern Yelpers
• Understand how to recognize and flag inappropriate reviews
• How to respond to the feedback of Yelpers (and how NOT to!)
• How to engage the Yelp audience through events, promotions, & Yelp Talk

Prereqs & Preparation

None.