Writing for the Social Media Era

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Writing for the Social Media Era

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

About this class

Many say content marketing is the new public relations. Perhaps the focus shouldn't be on whether content belongs in the advertising or PR wheelhouse, but on how your business can write content to engage its social media communities and drive interest in its products. This class focuses on how to select the right medium for content creation, and discusses how to use storytelling and style to enthrall social media communities.

Takeaways

At the end of this class, you'll be able to:

  • Determine the right medium for which to create content using a strategic method
  • Implement best-in-class writing tips for all social media content forms, including headlines, keywords, links, and more
  • Go beyond typical boring business content using stylistic writing approaches

Prereqs & Preparation

Must have a working knowledge of social networking and know how to write on a basic business level.

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