A creative brief is essential in the initiation phase where it outlines the overall strategy and forms the basis of every project. A well written brief is comprehensive and puts all stakeholders on the same page from the very beginning.
In this workshop you will learn how to prepare a creative brief that guides your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss factors to prioritise versus what is secondary. We will explore the process in which to put the Brief together – who to involve and when.
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
Stephanie Phua is the founder of Duo Studio, a social media marketing agency.
Having had hands-on experience in the industry while it was in its infancy, Stephanie was exposed to managing social media campaigns for local, regional and global clients. Today, Stephanie is focused on helping brands and creators navigate the rapidly evolving social media marketing landscape in Southeast Asia.
Stephanie drives Duo Studio’s emphasis on creative and data-driven content strategies; the agency has since serviced clients such as Disney, Uniqlo, American Express, F&N, Kao and more.
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