Writing Compelling Creative Briefs for Better Advertising | March 1

$60 SGD each
Tuesday, 1 March, 2022
3 5:30 am EST
Online

About This Class

Take advantage of our New Year, New You Sale to receive 50% off at the checkout. Apply the code newyear50 at the checkout. Sale ends on Monday 31st January.

A creative brief is essential in the initiation phase where it outlines the overall strategy and forms the basis of every project. A well written brief is comprehensive and puts all stakeholders on the same page from the very beginning.

In this workshop you will learn how to prepare a creative brief that guides your team to develop advertising that is on target, inspiring and drives business objectives.

We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.

We will discuss factors to prioritise versus what is secondary. We will explore the process in which to put the Brief together – who to involve and when.

Takeaways

  • What are the essential elements of a creative brief
  • Where to find the information needed to complete the essential elements
  • How to write those elements in a clear succinct way
  • When and where to involve others in the process of writing the brief

Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Stephanie Phua Photo

Founder, Duo Studio

Stephanie Phua is the founder of Duo Studio, a social media marketing agency.

Having had hands-on experience in the industry while it was in its infancy, Stephanie was exposed to managing social media campaigns for local, regional and global clients. Today, Stephanie is focused on helping brands and creators navigate the rapidly evolving social media marketing landscape in Southeast Asia.

Stephanie drives Duo Studio’s emphasis on creative and data-driven content strategies; the agency has since serviced clients such as Disney, Uniqlo, American Express, F&N, Kao and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.