Workshop: Content Marketing Playbook

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Workshop: Content Marketing Playbook

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Content marketing is more effective than traditional advertising at driving sales and customer engagement. In this class, instructor from SapientNitro will open their content marketing playbook and share tips for:

  • Understanding your content consumer and what matters to them
  • Analyzing your content ecosystem, content gaps and building out a content plan
  • Developing different content types – always on, campaign and episodic – for all different channels – domain, social, distribution
  • Proving your content’s success via measurement of engagement, social triggers and brand equity

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