Workshop: Content Marketing Playbook

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Workshop: Content Marketing Playbook

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

Content marketing is more effective than traditional advertising at driving sales and customer engagement. In this class, instructor from SapientNitro will open their content marketing playbook and share tips for:

  • Understanding your content consumer and what matters to them
  • Analyzing your content ecosystem, content gaps and building out a content plan
  • Developing different content types – always on, campaign and episodic – for all different channels – domain, social, distribution
  • Proving your content’s success via measurement of engagement, social triggers and brand equity

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.