Why Brands Need Narratives To Survive Workshop

Upcoming in Melbourne

9

Monday, 9 December
Melbourne

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Workshop

Why Brands Need Narratives To Survive Workshop | Melbourne

9
Attend the next event on Monday, 9 December.

Upcoming in Melbourne

9

Monday, 9 December
Melbourne

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Workshop

About this workshop

If you don’t have something to say as a brand, then you’re just another product. Brands need to be content creators in order to build relevancy beyond their product itself.

We will explore why storytelling is a more relevant marketing tool than ever—and some methods brands/marketers can employ to craft a narrative that sticks.

Takeaways

  • Context and History: what has driven the need for brands to utilise storytelling and content (in-feed world, adding value, continuous relationships versus one-off transactions)
  • How to identify your Brand Story
  • How to create story-driven content that connects with your consumer
  • Best Practice Pillars: Authenticity, Transparency and Value-exchange

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