Who Dares to Enter Halloween Horror Nights?

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

Who Dares to Enter Halloween Horror Nights?

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

We are excited to have Marc Kolin, Vice President, Revenue Analytics and Strategy at Universal Studios Hollywood under our roof where he will discuss how Universal leverages its data collected from the parks to improve customer experience and optimize ticket revenue.

Marc will discuss how and what data they collect and how they analyze it to inform strategies to maximize park revenue and increase customer satisfaction.

He will walk through a series of case studies including:

  1. Hollywood Horror Nights Pricing Deep Dive – How they maximized revenue via different pricing strategies across various ticket sales channels

  2. Park Attraction Analysis – How they analyzed the popularity and peak usage times of park attractions to inform targeted marketing campaigns

  3. Park Operations Analysis – What could they do operationally to optimize park profitability? For example, they staggered attraction openings based on customer behavior (flow) to save on costs

We are positive you will find Marc's presentation engaging and walk away with ideas to improve your marketing and sales analytics.

Check out Universal Studios' Halloween Horror Nights 2016 trailer, viewer discretion advised! Click at your own risk!

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.