Web Warrior: Perfecting Your Online Content | Washington, D.C.

About this class

Your business' website and web content are both absolutely essential today because your customers are digitally interviewing you online, looking for more information and answers.

So, you want it to be well-crafted, personalised and engaging to create the right impression and get them to act.

This starts with your website. As the only digital asset your business owns, your website offers you the opportunity to offer value and convert, however you need informative copywriting and content to make it work correctly. Then, all of your web content flows on from there, including social media, eNewsletters, blogs, emails, videos and more.

In this class, you will learn all you need to know about optimising both your website and your web content to be successful online.

It’s perfect for a business or freelancer who has a website, but wants to know how to take their digital presence to the next level with great content and well-written copy.

Takeaways

• Web content - how to make it work for your business

• Assess current online content and new opportunities

• Crafting the right copy and adapting your message to the audience

• Learn how to create the types of web pages you need

• How to use digital content as a tool to attract an audience

• Maximising reach and engagement

• Tips and tricks to putting it all together