WCA Get Smart: Customer Journey Mapping
2

Wednesday, 2 October

3 3:45 pm CDT

American Institutes for Research - Austin

4700 Mueller Blvd.
Austin
FREE!
Regular Ticket
`

Questions? Read our FAQs

WCA Get Smart: Customer Journey Mapping | October 2

Jon Simmons Photo


Director of User Experience and Visual Design, TurnKey Vacation Rentals

2

Wednesday, 2 October

3 3:45 pm CDT

American Institutes for Research - Austin

4700 Mueller Blvd.
Austin
FREE!
Regular Ticket
`

Questions? Read our FAQs

About This Event

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

This is a private session for WCA's 2019 Get Smart Conference attendees. Registration does not guarantee entry. Please arrive early to reserve your seat.

Takeaways

Students of this mini workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● Foundation of how to implement consumer journey maps as shown by real business case studies

About the Instructor

Jon Simmons Photo

Director of User Experience and Visual Design,
TurnKey Vacation Rentals

Jon Simmons has 15 years experience in the design field. He started his career as a visual designer. Early in his career, he realized that his true interest was building projects that 'moved the needle' for companies. This meant transitioning into user experience design, which he has been practicing ever since. Jon is a UX leader, founder of 3 companies, father of 2, and builder of one (nearly) completed backyard deck.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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