Watch This: Video Marketing for Brands | Washington, D.C.

About this workshop

Video is on the up and up; every day we are greeted with a new Youtube star or an eye-watering study that suggests that video isn’t just the next big thing – it’s the only thing. In this session we explore the purpose and efficacy of video as part of your marketing strategy – with the aim of ensuring your videos are the ones that get watched. Together, we will work through the creation of a video strategy that’s complimentary to your other efforts as well as a real contributor to your marketing KPIs.

Takeaways

• Establish the importance of video in the marketing mix
• Know how to create a video strategy
• Learn how to develop effective video content
• Develop and reach your target audience
• Test and learn from your video efforts

Prereqs & Preparation

This workshop is geared towards beginners with an interest in video based or content marketing. No prior experience in video marketing is required.

Please bring a laptop.