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Video Marketing Essentials 🎬 | November 4

$50 AUD each
Thursday, 4 November, 2021
3:30 5:30 am EDT
Brisbane (Online)

About This Workshop

For a limited time, take advantage and learn from home using the code: FutureisBright to receive 50% off at the checkout. Sale ends on September 30**

Video marketing is more important now than even before, 85% of businesses are now using video and 80% say video has directly helped increase sales. However, with so many digital channels popping up and customers expectation of bespoke video content per channel, how do you create, market & budget for videos that will cut through the noise?

Arielle from Two Giraffes, a high end video production and animation agency, and Laura from Connected, a marketing agency specialising in

advertising across digital channels will utilise their expertise to educate on how to get the strongest return on investment from you video marketing in 2021.

Learn the importance of a good brief and how it’s the driving force to video content creation & strategy. Discuss the role of each digital channel and how they drive different results as well as discuss video production budget versus the channel spend budget and the importance of balance between these two requirements.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • How to Write a Good Brief – The brief is the foundation and driving force to the video content creative, production, execution as well to the video spend strategy, therefore it is essential it is done with care

  • Understanding the role of each digital channel and how they drive different results & require different creative to get the most ROI on spend

  • Defining your Budget - Video Production Budget vs Channel Spend Budget and the importance of balancing the two requirements

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Arielle Bowers Photo

Creative Director & Founder, Two Giraffes

Arielle Bowers is an award-winning Producer & Creative Director with over 15 years’ experience in the film and media industry. Arielle is originally from Los Angeles, California where she worked on some of the highest-rated live events in Hollywood, such as the MTV Movie Awards, the Emmy’s

Bitten by the travel bug, Arielle left Hollywood to produce and direct the international travel show Chasing the World, which picked up awards from the ITV Film Festival, featured at Cannes Film festival and has been broadcast on streaming channels in both live action and Virtual Reality.

Arielle has been based in Australia for eight years, producing high-end marketing and advertising content, docu-series and social change films for some of the most recognised brands and Not For Profits in Australia. Since then, she’s formed strong bonds with some of the most talented directors, cinematographers, VR specialists, editors, colourists, sound engineers that Australia has to offer.

Arielle Bowers now uses her vast skills, knowledge and connections to run Two Giraffes, a full-service video production and animation studio, creating engaging stories for companies like UNSW, Westpac, Lenovo, Transport for NSW and many more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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