Using Typography to Improve Design and User Experience
10

Tuesday, 10 January

6:30 9 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Using Typography to Improve Design and User Experience

Danielle McWaters Photo


Founder, Designsake Studio

10

Tuesday, 10 January

6:30 9 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.

Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.

Students will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.

Prereqs & Preparation

No prior knowledge of design theory is assumed.

About the Instructor

Danielle McWaters Photo

Founder,
Designsake Studio

Danielle McWaters is a creative who specialized in design, direction, and branding. After graduating from Boston University with a BA photojournalism, Danielle decided to branch off and pursue another passion, graphic design. She joined the creative team at Benefit Cosmetics and paralleled her on job training with a two-year design program through UC Berkeley Extension. After six years of working on product packaging and global advertising campaigns, she left to start her own boutique design studio, Designsake Studio, based here in San Francisco. Currently she is working with both established and start-up companies on branding and packaging projects.

Danielle is a believer of design and it’s ability to create new connections and lasting impressions. It drives her to create things that are not only authentic, but that matter. Working alongside her clients, she develops strategies and solutions to transform big ideas into stand out design.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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