Using Animation For Storytelling and Digital Content | Online

About this event

Join us for this workshop and learn the benefits of animated video content for digital marketing. We'll discuss: 1. Promo video, explainer video, animated logo, etc. 2. Types for videos - whiteboard, motion graphics, 2d & 3d animation 3. Story development and content creation process 4. Production workflow 5. Budgeting

Takeaways

You'll leave this class with more confidence in crafting unique visual stories as well as some education on what messages could appeal to which demographics. From a practical standpoint, you'll also walk away with some familiarity with the production process, and be comfortable talking design in a more corporate setting.

Prereqs & Preparation

This class is for anyone interested in learning more about animation, but particularly anyone who works in digital marketing/social media and wants to learn how to quickly and efficiently create effective visual messages.

A working knowledge of animation can certainly help, but we very much want to stress that everyone can learn what works and doesn't work in visual design. We'll look over many different examples of compelling storytelling, and break everything down in terms of why they're effective, and how those messages were crafted in the first place.