GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012
GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401
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Great products deeply understand why people use them. The teams behind these products leverage a combination of research techniques to discover and exploit the underlying mechanisms triggering their users’ behavior. These techniques can be learned and are widely available to even the most resource-constrained designer, product manager or entrepreneur. This class is designed to help you leverage user research to create your own luck. Whether you are growing an existing product or have an idea for one, you will the learn low-cost, high-impact research techniques & tools that you can put to use immediately.
● Upgrade your mental model for understanding and influencing human behavior. ● Empower you to design your studies to reduce bias and generate the desired insight ● Select the right studies for your specific research needs ● Conduct user interviews with confidence ● Distill user feedback and data into presentable, actionable insights
A basic understanding of design and/or product management.
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