User Research: The Art of Conducting Research Interviews
5

Thursday, 5 November

7 10 pm CST

GA San Francisco (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

User Research: The Art of Conducting Research Interviews | November 5

Michele Ronsen Photo


Founder & CEO, Curiosity Tank

5

Thursday, 5 November

7 10 pm CST

GA San Francisco (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted.

This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations.

You’ll see, practice, and get feedback on how to successfully begin an interview, develop a rapport with participants, dig deeper, create sound bites, get out of difficult situations and wrap up while leaving the door open for future correspondence. We’ll also discuss when it’s appropriate to deviate from your guide (gasp!) and why.

After this class, you will feel more confident preparing for and moderating conversations. Students will be able to apply tips tricks on how to prepare for interviews, identify and handle difficult participants, and other gotcha situations in advance. This confidence will translate into more meaningful discussions and in turn improve the data you collect.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Learn the key components to conducting successful research interviews
  • Set yourself, team, stakeholders and interviewees up for success
  • Get to know your interviewees before your session begins
  • Techniques to build rapport and keep participants focused
  • Ensure your questions are covered in the session time allotted
  • Pros and cons of in-person versus remote interviewing and artifact gathering
  • Get out of sticky situations (tech problems, inappropriate participants, safety tips, and more)
  • Evaluate moderator performance
  • Develop greater confidence in preparing and conducting meaningful interviews
  • Avoid bias

Preparation

The students just need a laptop or tablet to take notes AND have Zoom, Facetime or Google Hangouts downloaded.


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Michele Ronsen Photo

Founder & CEO,
Curiosity Tank

Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign – the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.

A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.

In 2010, Michele founded Ronsen Consulting, a design and strategy firm specialized in human-centered research and development. In 2020, she founded Curiosity Tank to further expand the team's research consulting and education efforts. Recent clients include Slack, Zillow, Blue Shield of California, Xero, Facebook, Gusto, Invisalign, Microsoft and Kaiser Permanente.

Michele has inspired hundreds of students and professionals at UC Berkeley, the California College of the Arts, the Academy of Art University, and General Assembly teaching design, research and strategy classes and workshops. Learn more about Michele and Curiosity Tank consulting and workshops at www.curiositytank.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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