User Research Techniques
28

Tuesday, 28 March

6:30 8:30 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

User Research Techniques

William Tyner Photo


User Experience Researcher, Facebook

28

Tuesday, 28 March

6:30 8:30 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills on their next research project.

This workshop uses a combination of engaging lecture and interactive in-class exercises.

Takeaways

  • Introduction to user research methods, including ethnographic methods, user interviews
  • Learn how to create an effective research plan to set up your study
  • Learn how to write a screener to recruit the right type of interview participants
  • Learn how to craft, pose and sequence questions that unearth meaningful insights
  • Creative interviewing exercises to do with one-one interviews / groups
  • Learn how to engage other stakeholders in your team

About the Instructor

William Tyner Photo

User Experience Researcher,
Facebook

William is a user experience researcher at Facebook where he applies a variety of research methods to conduct impactful research across the product cycle. He is also a Designer-in-Residence at General Assembly. Prior to working at Facebook, William was a 2015 Code for America Fellow where he led user research for the Albuquerque Fellowship, and conducted ethnographic research in Bangladesh for the Grameen Bank. He is a graduate of Wesleyan University in Connecticut where he studied Cultural Anthropology.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.