User Research Methods
12

Friday, 12 June

11 am – 1 pm EDT

FREE!
Cost

Questions? Read our FAQs

User Research Methods | June 12

12

Friday, 12 June

11 am – 1 pm EDT

Online

Anywhere
Online
FREE!
Cost

Questions? Read our FAQs

About This Workshop

Developing a deep understanding of users’ behavior, thoughts, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Get an introduction to user research methods, including ethnographic methods and customer interviews
  • Learn about Interviewing exercises to gather observations
  • Discover sense-making activities to understand research findings from multiple angles
  • Exercise to isolate key pain points and frame design opportunities

Preparation

  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

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