User Research Methods
20

Wednesday, 20 June

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

User Research Methods

Tom Woodel Photo


UX Lead, Saberr

20

Wednesday, 20 June

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

About This Workshop

Developing a deep understanding of users’ behaviour, thoughts, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything.

This workshop consists of two parts: the first part will concentrate on user research methods. We will go through an overview of different methods, perform an in-class activity on user interviewing, and then interview users in the real world. The second part will focus on making sense of research findings, answering the important question: what can I do with all these insights? Participants will work together to organise their findings, synthesise them into a coherent story, and identify key opportunity and problem areas. This class is aimed at beginners.

Takeaways

  • Understand the value of user research
  • Get collaboration to work for you
  • Learn how to design and conduct your own fieldwork
  • Develop deeper insights
  • Understand how to make insights applicable

Prereqs & Preparation

Bring something to take notes with. This workshop is aimed at beginners!

About the Instructor

Tom Woodel Photo

UX Lead,
Saberr

Tom is the UX Lead for Saberr, a startup helping to coach teams to work well together by predicting performance, understanding relationships and providing ongoing intelligent digital coaching.

Tom is also a Lead Instructor for User Experience Design at General Assembly, teaching the fundamentals of what makes a good user experience.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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