User Experience: Journey Mapping
28

Tuesday, 28 November

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

User Experience: Journey Mapping

Oscar Llarena Photo


UX leader at IBM partnerworld, IBM

28

Tuesday, 28 November

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

You are not your user. It’s one of the most critical understandings of a User Experience designer. And knowing that to be true, it becomes even more critical for designers to build empathy for and relate to the users they are designing for.

This class will help students learn to create and understand personas, and use that as the groundwork to understand and solve for our user. Along the way we will construct an empathy map and use that data as the basis for building a journey map and identifying opportunities.

By the end of class students will have the information needed to design and implement UX tools such as empathy maps, personas and journey maps so that they can go back and better understand and empathize with their users.

Takeaways

Students of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • How to build an empathy map based on a persona
  • How to create a journey map and identify opportunities uncovered by it.

About the Instructor

Oscar Llarena Photo

UX leader at IBM partnerworld,
IBM

In addition to my current and ever maturing career in UX for various reputable advertising agencies, my technical background with industry leaders such as IBM, Harcourt Publishing and Crispin Porter + Bogusky has immensely diversified my experience and my approach. Those incredible professional opportunities along with a growing interest in the creative process evolved into a passion for User Experience.

I thrive on finding harmony between the experiential opportunity and the creative process. It is a career goal to live beyond the cutting edge of the marriage between the on and offline. I pride myself on taking an unbiased approach; seeing things from both a technical and client perspective. My goal is always to find a solution without compromising the integrity of the client goals as well as the creative concepts. With a job focused around user interactions, my meticulous attention to detail allows me to create and improve each detail within the relationship between the consumer and brand or brand experience.

UX does not end online. Every touch point is an opportunity to affect and engage the consumer and further strengthen the relationship between that customer and your brand.

Throughout my 9+ years in advertising, I have been able to work on prestigious clients such as UPS, Allstate, 7Eleven, Volkswagen, Burger King, Dominos, L.L. Bean, Coke Zero, Shiner, Costa Del Mar and many others.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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