GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012
GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401
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You are not your user. It’s one of the most critical understandings of a User Experience designer. And knowing that to be true, it becomes even more critical for designers to build empathy for and relate to the users they are designing for.
This class will help students learn to create and understand personas, and use that as the groundwork to understand and solve for our user. Along the way we will construct an empathy map and use that data as the basis for building a journey map and identifying opportunities.
By the end of class students will have the information needed to design and implement UX tools such as empathy maps, personas and journey maps so that they can go back and better understand and empathize with their users.
None - please bring a laptop or something with which to take notes.
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