Understanding Your Target Market

Past Locations for this Workshop

Understanding Your Target Market

Past Locations for this Workshop

About this workshop

When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time, but because gaining a critical understanding of the audience often gets shortcut. In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers.


  • Understand the role of target audience analysis in business planning
  • Examine the process and steps that lead to a holistic target audience assessment
  • Explore the tools, techniques and resources needed to gain an understanding of the target market
  • Develop a sample target audience analysis/gap analysis

Prereqs & Preparation

Please bring a laptop or tablet. Ideally, students should come in with an understanding of who their target market is so they can apply what they learn to answer questions about their real-life examples.

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