When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time, but because gaining a critical understanding of the audience often gets shortcut. In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers.
Please bring a laptop or tablet. Ideally, students should come in with an understanding of who their target market is so they can apply what they learn to answer questions about their real-life examples.