Understanding Google Analytics Bootcamp
16

February 16 – February 17
3 Sessions

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£200 GBP
Regular Ticket
£200 GBP
Total

Questions? Read our FAQs

Understanding Google Analytics Bootcamp

Jill Quick Photo


Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups, Quick Marketing

16

February 16 – February 17
3 Sessions

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£200 GBP
Regular Ticket
£200 GBP
Total

Questions? Read our FAQs

About This Class Series

Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.

Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.

In our fast paced bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and how to use the reports to gain insights into your customers and marketing campaigns.

Please come ready with a laptop and access to a Google Analytics account for your company or website.

Schedule

Feb 16
Thursday, 16 February 10 am – 1 pm GMT Part 1
Feb 16
Thursday, 16 February 2 5 pm GMT Part 2
Feb 17
Friday, 17 February 10 am – 1 pm GMT Part 3

Takeaways

Admin Deep Dive

  • Know how to set up your account, properties and views
  • How to use filters
  • Track goals and gain insights from reports
  • Understand what Custom Dimensions and Data Import are and ideas on how to use them
  • Define your business KPIs, goals and objectives
  • What Event tracking is, how to use and how to brief developers

Reporting Deep Dive

  • Overview of common reports and their features so you can understand your audience, how you acquire them, what they do when they are on the site and if they are converting.
  • Know why and how to segment data using basic, system and advanced segments
  • Track customer behaviour across multi-step conversions, funnels and goal flow
  • Find out how long people take to convert and how your marketing programmes assist in converting your visitors.
  • Understand attribution models and how to build them
  • Additional Tools and Resources to improve your reporting efforts

Prereqs & Preparation

Prerequisites: General familiarity with the Google Analytics platform.

Preparation: Please come ready with a laptop and access to a Google Analytics account for your company or website.

If you don't have access to a Google Analytics account you can use a demo account provided by Google. Free to use and available to anyone with a Google email account, this is populated with real data from the Google Merchandise Store, a real life e-commerce store where you can buy Google related merchandise. To access, follow the instructions in this link: https://support.google.com/analytics/answer/6367342#access

About the Instructor

Jill Quick Photo

Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups,
Quick Marketing

Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.

I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns.

On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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