Understand Your Customers with Jobs to Be Done Theory | Online | July 14
About This Workshop
This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
We all have many different jobs to do in our lifetime. Some jobs we hire people to do (provide career guidance), some jobs we hire a product to do (keep us entertained while waiting in line), some jobs we need done at unpredictable times (someone to cut your hair before an interview). If the person or the product does the job well, then chances are you'll return to them again the next time you need that job done.
Since the early 2010s, the "Jobs to be done" theory has been popularised by Harvard professors and Innovation experts and implemented by some of the biggest companies, from startups like Intercom to corporates like McDonald's, to help these companies compete in a crowded market.
In this workshop, you will take a deep dive into the Jobs To Be Done theory - how it came about, and how it's different from traditional research methods. You will also learn the latest technique to interview customers and use the "Customer forces canvas" to build a winning marketing or product strategy.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
- Have your camera turned on for the entire session
- Have an accessible microphone
- Be in a quiet, well-lit space with minimal distractions
- Strong internet connection
- Understand the theory of Jobs-To-Be-Done and see how you can apply in your day to day
- Identify what a Job is and what is not a Job
- Understand the different aspects of an innovative product
- Use the Switching Interview to help you uncover user needs that your competitors are missing
- Breakthrough into other product categories using the Customer Forces Canvas
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
About the Instructor
Pamela Liang is a Senior Product Manager who has spent the last 10 years working across different industries from advertising, media, health tech, fintech to online retail.
She is now at WooliesX looking after a core function of the eCom business to help customers solve everyday shopping challenges.
She was an ex-entrepreneur and later on ventured into the corporate world helping internal teams build start-ups. Pamela led the team in the innovation space at News Corp and WooliesX where she applied design thinking and lean n agile methodologies to create products that solve heartfelt problems.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.